Showing posts with label Midway Theatre. Show all posts
Showing posts with label Midway Theatre. Show all posts

Tuesday, November 15, 2016

Preservation Call: Public Art in Forest Hills & Rego Park

By Michael Perlman

Forest Hills and Rego Park are home to classic examples of public art, which foster a neighborhood’s distinctive identity and are often impacted by a community’s development and societal events. However, without educating property owners about their value and applying for NYC Landmark and National Register status, artistic works are being altered or demolished rather than restored.

Rego Park resident Pat Morgan is a regular on walking tours, who explained, "The design on our architecture is the creation of an artist put together by artisans of decades past. It was accomplished usually by hand, as computers were not available in the 30s and 40s for design, and relied upon the mechanical engineering of architects and their engineers." She continued, "As we bear witness to the work of the last century, we have proof that those designers and workers were truly artisans creating works that with proper care and maintenance, can last for more than a century."



Come upon the International-style Forest Hills Post Office façade, embellished with the “Spirit of Communication,” which is a terra-cotta relief designed in 1938 by famed Sculptor Sten Jacobsson. It features a female figurine holding a carrier pigeon and a clock, relating to timely services. It was commissioned by the Treasury Department Section of Fine Arts, where the goals were to enhance the public’s experience with art during the Great Depression while assisting impoverished local to national artists. The building earned National Register status in 1988 and the sculpture is part of the New Deal Art Registry.




Places of worship often become a showcase of religious art, where one acquires an appreciation regardless of faith. The Art Deco and Bauhaus-inspired Rego Park Jewish Center, completed in 1948, was listed in the National Register of Historic Places in 2009 in response to local advocacy. The façade displays a massive mosaic mural depicting Old Testament scenes and symbols, which was designed by the notable 20th century Hungarian-born artist Alexander Raymond Katz. 



Banks were often designed on a more elaborate scale, meant to instill confidence while demonstrating commitment. Therefore, another mosaic mural was installed on the façade of Home Savings Bank of America at 108-36 Queens Boulevard (now TD Bank). It was designed by Richard Haas, an internationally recognized architectural muralist in 1989. It was nearly demolished, until owner Cord Meyer Development Company decided to cease lease negotiations with a prospective tenant that would not preserve it. Work was executed in Spilimbergo, Italy, and features views of the Forest Hills Gardens with Forest Hills Stadium, and the Twin Towers in the backdrop. 


There are other incidents where public art has vanished or perhaps temporarily, as in the case of Bank of America at 99-01 Queens Boulevard, which opened in 1952 as the Metropolitan Industrial Bank, and has sat vacant since 2015. A 22-by-25-foot mural, which illustrated Forest Hills’ growth was a focal point of the main lobby, but may have been covered over decades ago. It was situated in an International-style building designed by the award-winning architect, Philip Birnbaum, which consists of triple-height windows, a rotunda, and a colonnade of granite columns with stainless steel fins; an achievement of open planning that made patrons feel invited at a time when the norm was to erect banks in the Colonial and Art Deco styles with traditional materials, rather than industrial materials. 


When community residents picked up a copy of The Forest Hills-Kew Gardens Post on September 18, 1942, they came across an ad for the soon-to-open Art Moderne style Midway Theatre, designed by Thomas Lamb and S. Charles Lee. It read, “The Midway Theatre has been so named and dedicated as a tribute to the gallant men of our armed forces who achieved so brilliant a victory at Midway Island.” The glory was captured in a WWII “Battle of Midway” mural, but today it could likely be rediscovered under layers of paint. Patrons were ready for a single-screen theater, where they could enjoy films and attempt to escape the pressures surrounding WWII.



Four Art Deco murals once accentuated the facades of the Thorneycroft Apartments complex, completed during the 1939 World’s Fair along 99th Street and 66th Road, but today only one 99th Street mural remains intact, while the others have been concealed and removed. “The image of a man and woman sitting under a tree, with a dog on one side and a cat on the other, adds a personal touch,” said resident Carol Hagarty. “Over the past 30 years, my husband and I had several cats and dogs as companions, so the building’s rooftop artwork came to symbolize my own little family within those buildings. I hope that other neighbors know to look up and appreciate it, since artwork adds meaning to our lives.” A former Rego Park resident David Kalfus, who recalled his childhood, said, “I was puzzled by those murals when we passed them in our explorations, and I would tell my gullible brothers they were ancient Egyptian hieroglyphics.” 



“Public art is a gift to the masses that should be celebrated and treated with the utmost level of respect,” said architect Matthew Ferraro, president of the board of directors of Chatwick Gardens, an Elizabethan and Tudor cooperative from 1929 in Forest Hills that is overseeing a large-scale façade restoration. “Previous renovations may have eliminated some historic features, but capital improvements provide a unique opportunity for owners to explore the history of their property, in order to evaluate how and if particular elements should be maintained or restored.”

Wednesday, April 22, 2015

Landmarks Law Turns 50 & Is Marked By Praise, Criticism, & Commitment


To nominate a landmark-worthy site, interior, or district, complete a Request For Evaluation form: www.nyc.gov/html/lpc/html/propose/propose.shtml

Mayor Robert Wagner signing the Landmarks Law, April 19, 1965, Photograph by Margot Gayle, Courtesy of the New York Preservation Archive Project

New York City’s Landmarks Law, which falls under the jurisdiction of the NYC Landmarks Preservation Commission (LPC), is being recognized by citywide residents as it turned 50 on April 19th. One such commemoration was the illumination of the Empire State Building in blue, gold, and white. On April 16th, Speaker Melissa Mark-Viverito and the New York City Council presented LPC Chair Meenakshi Srinivasan with a proclamation to honor the Landmarks Law, the LPC, and the preservation community.

History has proven that it may take a travesty to result in some success stories. Back in 1963, hundreds of New Yorkers marched, urging the city to preserve the classic Penn Station back in 1963, but watched in awe as the wrecking ball slammed the grand ionic columns, eagles, and palatial arched interior. In 1965, the city responded to those pleas when Mayor Robert Wagner signed the Landmarks Law, but it could not resurrect Penn Station’s glory.

Nevertheless, the LPC did not act swiftly to calendar, hear, and designate other unofficial landmarks such as Howard Johnson’s Restaurant on Queens Boulevard in Rego Park, nicknamed “The largest roadside restaurant in the United States,” and the Singer Building, one of America’s first skyscrapers to be illuminated at night. 

Howard Johnson's not landmarked in time & demolished... all for a banal black glass office tower. Note the Trylon & Perisphere monuments, the symbol of the 1939 World's Fair in the background.
   It may be difficult to visualize a cityscape without landmarks such as Carnegie Hall and Grand Central Station, and Individual Landmarks and Historic Districts in Washington Square Park and SoHo. However, these properties and neighborhoods nearly faced demolition, if not for the heroic preservation advocacy of respectively violinist Isaac Stern, First Lady Jacqueline Kennedy Onassis, and urban theorist and author Jane Jacobs.  

LPC Chair Meenakshi Srinivasan explained, “Over the past 50 years, we have protected over 33,000 architecturally, historically, and culturally significant buildings and sites throughout all five boroughs. I am proud to say that since I was appointed Chair, we have designated around 1,700 additional buildings.”

Referencing the Preservation Department’s excess of 13,000 work applications for landmarked properties annually, she said, “The Commission rigorously reviews these applications to find architectural solutions to meet today’s exciting challenges of sustainability, adaptive reuse, and new construction in historic districts, all while preserving the significant architectural features and character of the landmarked properties.” She then extended gratitude to her fellow Commissioners and staff members, alongside the dedication of property owners who become stewards, architects who are creative yet historically-sensitive, and preservation advocates and community groups who often play a major role in public hearings after nominating sites and districts by submitting a Request For Evaluation (RFE) form.

Many community residents feel that Forest Hills and Rego Park, which have a shared history that dates to 1906 and 1923, have long been underserved by the LPC in the name of Individual Landmarks (facades), Interior Landmarks, and Historic Districts. Forest Hills has three landmarks which are the Remsen Cemetery (designated 1981), the Ridgewood Savings Bank (designated 2000), and Engine Company 305, Hook &Ladder Company 151 (designated 2012). Rego Park has yet to receive designations. 

Engine Co. 305, Hook & Lader Co. 151, Photo by Michael Perlman
Ridgewood Savings Bank, 107-55 Queens Blvd, Photo by Michael Perlman
Remsen Cemtery, Photo by Michael Perlman
Dadras Architects, a firm led by partners Robert Dadras and Victor Dadras, are the founders of the Downtown Revitalization Group, a collaborative which specializes in the revitalization and redevelopment of main streets and neighborhood commercial corridors, as well as historic preservation, urban design, and adaptive reuse. Now they wish to assist Forest Hills and Rego Park with their preservation, revitalization, and landmarking initiatives.

The firm emphasized the need for greater public education about architecture and the landmarking process. Dadras Architects explained, "Landmarking is overwhelmingly successful in every scenario; from economically to socially to environmentally. Property values have increased, historic architecture has been restored, and new buildings nearby have been designed better." They continued, "Preservation always costs less than building anew, is greener, supports your local businesses, and enables potential grants and tax credits for restoration."

"Preservation should extend beyond the Forest Hills Gardens," stated Dadras Architects. They proposed a historic preservation weekend in Forest Hills and Rego Park, consisting of tours and educational conferences as an initial step. 

Historian Jeff Gottlieb, President of Central Queens Historical Association, leads the Downtown Forest Hills Tour at the corner of Austin St & Continental Ave, September 2010
“There is minimal awareness of the rich history of Queens,” said Linda Fisher, a Forest Hills resident and a licensed NYC tour guide. She continued, “Neighborhood history can come alive through walking tours, lectures, and oral histories by residents.” Locally, she envisions numerous landmarking candidates including the Forest Hills Tennis Stadium, the Metropolitan Industrial Bank building (Bank of America), the Forest Hills Post Office, and the former Jamaica Savings Bank. 

Metropolitan Industrial Bank building, 99-01 Queens Blvd in 1952, Courtesy of Queens Chamber of Commerce
Metropolitan Industrial Bank building at 99-01 Queens Blvd in 2014, Photo by Michael Perlman

Former Jamaica Savings Bank at 89-01 Queens Boulevard, Elmhurst in 2009, Photo by Michael Perlman
 
A National Register of Historic Places site: Forest Hills Post Office, 106-28 Queens Blvd, Photo by Greg Godfrey  
Forest Hills Tennis Stadium, Photo by Michael Perlman
Anita Nelson, also from Forest Hills, cringes when she spots McMansions in place of landmark-worthy homes in the Cord Meyer section of Forest Hills, such as the Al Jolson house, and suggested Individual Landmarking to spare the remnants. Additionally, her wish list includes the Queens Medical Society building, Sterling National Bank, and Arbor Close and Forest Close. “With the advent of social media, it’s easier to bring these campaigns to the attention of local citizens who would like to become involved,” she said. 

Forest Close, Photo by Michael Perlman
Arbor Close, Photo by Michael Perlman
Medical Society of The County of Queens, 115-25 Queens Blvd, Photo by Michael Perlman
Sterling National Bank at 108-01 Queens Blvd in 1963, Originally Masonic Temple followed by Boulevard Bank

The Al Jolson house, a Tudor Gothic gem facing demolition in 2006
 
Astonished by the lack of local designations, Rego Park resident Lisa Stone said, “It is an outrage that more buildings receive landmark status in Manhattan than in Queens. I will research landmark-worthy buildings in Rego Park, Forest Hills, Kew Gardens, and Elmhurst, and lobby the LPC to assure that they swiftly earn the title they richly deserve, beginning with the Midway Theatre.”




Echoing her sentiment, architect and musician William Gati of Kew Gardens referred to the LPC’s Manhattan address. He said, “There are borough offices for City Planning, the Department of Buildings, and all major agencies, except the LPC. This lack of representation indicates a philosophy that the boroughs are not as important as Manhattan. I strongly believe Queens would be better served if we had our own LPC borough office to address specific requests.”


Edward Wendell, President of the Woodhaven Cultural & Historical Society, eyes Historic District status for a large section of Forest Park and the LaLance & Grojean Factory Clock Tower, and said, “I hope the 50th anniversary celebration will bring attention to the many extremely worthy locations around Queens. Each site we can secure with landmarking is one to be enjoyed for generations to come.” He questioned, “Why imagine what these places looked like or view them in old pictures?”

LaLance & Grojean Factory Clock Tower at the turn-of-the-century, Courtesy of Project Woodhaven



This feature also appears in the Forest Hills Times

Monday, June 9, 2014

Midway Theatre World's Fair Films on June 10 at 7 PM - You're Invited!


Come celebrate the 75th anniversary of the 1939 World's Fair and the 50th anniversary of the 1964 World's Fair by attending two complimentary films on June 10 at 7 PM at the historic Midway Theatre, 108-22 Queens Boulevard, Forest Hills. With much gratitude to the Forest Hills Chamber of Commerce and Regal Cinemas.








Saturday, November 16, 2013

Midway Theatre Merits Preservation - Not Endangerment




If you are concerned about the future of the historic Midway Theatre, an Art Deco gem, please email Rego-Forest Preservation Council at unlockthevault@hotmail.com   

Forest Hills’ Midway Theatre turned 70 on September 24, 2012, and theater aficionados truly had something to reminisce about while looking ahead in pride. Nearly a year later, The Real Deal reported that the theater at 108-22 Queens Boulevard, which is operated by United Artists and home to notable businesses such as Banter Irish Bar and Kitchen, Gloria Pizza, and Liberty Travel, was sold for $20.5 million. Now the community is questioning whether the historic theater and small businesses will be preserved, or undergo redevelopment for condos.

    The Midway Theatre was acquired by real estate investors, which include Eric Roth of Brick Realty Capital, Lloyd Goldman of BLDG Management, and Brian Ezratty of Eastern Consolidated. The theater is a 48,400 square-foot property which has development rights of 65,000 square feet.

    In an interview, Roth would not reveal the specifics of their future plans, but cited “investment purposes” as their vision. He told The Real Deal, “We were quite fortunate to have been presented with an off-market opportunity to acquire a trophy asset of this kind. While it generates ample cash flow, there is a tremendous opportunity for future growth as the longer term leases expire.”

    With the onset of DVDs, Movies On Demand, and soaring real estate values, nearby historic theaters faced closures and insensitive alterations in just beyond a decade. That included the Trylon Theater, the Forest Hills Theatre, the Drake, and the Elmwood. Other than the Midway, remaining theaters are the 5-screen Cinemart on Metropolitan Avenue and the twin Brandon Cinemas (The Continental) on Austin Street. Further multiplexed in 1998, the Midway holds the distinction of offering 9 screens, 1,933 seats, first-run features, and state-of-the-art digital projection systems. This prime entertainment venue is on a major thoroughfare in the heart of Forest Hills.   

    Opened in 1942, the Midway Theatre is far from the cliché of brick and mortar. It plays a pivotal role in Forest Hills’ cultural and cinematic history. The Midway was dedicated to the courageous Americans in the Pacific Islands’ outpost, Midway Island, and named after WWII’s “Battle of Midway.” First dates, couples, families, and friends typically make a day of catching a movie and shopping or dining blocks away.

   The Midway Theatre bears architectural significance. Scotland-native Thomas White Lamb (1871-1942) is often accredited as “America’s foremost theater architect.” He designed over 300 U.S. theaters including the RKO Keith’s Flushing Theatre, Ridgewood Theatre, and some European theaters. Forest Hills is fortunate to have Lamb’s last theater creation, which is one of his few in the Art Moderne style.

   The stone façade features a curved corner with a streamlined band conveying harmony. A curtain-like accordion exists above the marquee, with an accentuated vertical beacon reading “Midway” in neon lights, which adds a Jazz Age touch.

    The grand foyer is oval and features a 30-ft ceiling with domes and a South Beach color scheme. A whimsical winding staircase leads to the mezzanine promenade with its defining picture window which enables an abundance of natural light. One may visualize how movie-going was fashionable in the 1940s, and how a woman’s dress would conform to the sweeping staircase.

    Tom A. Lamb, great-grandson of Architect Thomas W. Lamb, said the Midway’s history grants the community a feeling of permanence and belonging. “My great-grandfather understood that while he was creating a fantasy for the masses, the buildings and the people that used them were very real, and they had to operate within the modern context,” said Lamb. He then explained, “In order to ensure that the community grows along with the times, we must make sure that developers provide the financial impetus that ensures a vital and lively community, but we must also provide reasonable limits on what can be done within our communities.

    Karen Noonan, immediate past president of the Theatre Historical Society explained, “Thomas Lamb created some of America's most notable theaters. For generations, this theater has not only been a community gathering place for entertainment, but for news and group support during the war years. This classic should be zealously protected and preserved.

   The Midway Theatre hosts community functions. At the 70th anniversary celebration, 170 patrons saw Alfred Hitchcock’s “Rear Window” (1954). Steve Melnick, Treasurer of the Forest Hills Chamber of Commerce worked with Regal Entertainment, and nearly $2,000 was raised for the Alzheimer’s Association (NYC Chapter). He plans to co-sponsor more classic movie fundraisers.

    “The Midway attracts moviegoers from all over Queens, and supports hundreds of local businesses. Many restaurants even run dinner and movie promotions,” said Melnick. When asked about redevelopment, he responded, “Keep the screens and incorporate space for a multi-purpose performance center with dance, music, and school events that supports our community. A void would have severe economic ramifications.”

   Neighborhood resident Anne Duterme echoed similar sentiment. “Forest Hills has a lot of character. Rather than destroying the Midway Theatre and building more uninspired condos, thinking outside of the box and multi-purposing this property for independent film festivals and plays is an opportunity to enrich our community.”
   
   Duterme referenced two large residential projects under construction. “With our schools experiencing overcrowding, a third residential project will only exacerbate things, and is not going to contribute to our community’s needs,” she said.

   The newcomer restaurant, Banter Irish Bar and Kitchen, at the Midway was an instant attraction. This authentic family-operated restaurant offers specialties such as beef and Guinness pie, traditional Irish stew, and Craft Beer. On September 14th, Banter commemorated 6 months with a customer appreciation party featuring a live band. “We haven’t met our new landlords, but presume they will be amenable to us,” said owner Michael Mansfield.

  “The Midway is a Queens cornerstone, and we hope the new owners continue its operation,” said Seth Bornstein, Executive Director of the Queens Economic Development Corporation. Lamb added, “I pray the new owners have a love for community and history that informs their actions, and that residents value their history enough to make their voices heard.”

This is Michael Perlman's column in the Forest Hills Times/Queens Ledger: http://www.queensledger.com/view/full_story/23684487/article-Sale-of-Midway-raises-concerns-for-future 

Midway Theatre photos on flickr: http://bit.ly/MidwayTheatre 



A lighting spectacular on Queens Boulevard, accomplished by the the streamlined vertical beacon and the accordion Art Moderne facade

Just beyond the sweeping 40s era staircase, a definitive picture window provides natural light into the Art Moderne lobby
The whimsical curves of the Art Moderne lobby

The Midway Theatre is often the subject of the Downtown Forest Hills Tour, led by Historian Jeff Gottlieb, President of Central Queens Historical Association