Thursday, December 23, 2010

Historic Business: Forest Hills & Rego Park Edition!

Bring a date! Put on your dancing shoes! You are invited to the Gardens Players Supper Dance & Cabaret. The date was May 24, 1935. This is one of numerous ads that were a major draw to Forest Hills residents in our heyday.
A less common matchcover known as a supersized matchcover.

Even the matches have an illustration! Here we see the Forest Hills Inn & Station Square in the Forest Hills Gardens.

The backside of this supersized matchcover shows the unique cultural contributions the Forest Hills Inn held to Forest Hills & beyond. The Forest Hills Inn's architecture serves as a reminder of our masterminds, but the days of unique spaces within are long gone. Note how the Tournament Grille is named after the tennis championships held at the nearby Forest Hills Tennis Stadium. The Patio In The Garden is in a state of disarray today, and is unknown by most Forest Hills residents. Visionaries, where are you?

Unveiling our Historic Businesses of Forest Hills & Rego Park Collection on Flickr, featuring ads from vintage publications, matchcovers, and photos of vintage signs and painted ads:  
http://www.flickr.com/photos/8095451@N08/collections/72157625503288147/

Much of historic preservation revolves around researching and archiving historic buildings and homes that grant your neighborhood character and a "sense of place" as a whole, as well as advocating for Individual Landmark (facade), Interior Landmark, &/or Historic District designation, so harmonious buildings and neighborhoods can live on, and accommodate and inspire future community residents and businesses.

What we sometimes take for granted is another worthy part of historic preservation when surveying a neighborhood through photos and research, which is a question you must ask yourself...

"What businesses were in my neighborhood decades earlier, which is now where my Duane Reade, Starbucks, & Verizon is? How did this impact the demographics, economic conditions of the neighborhood from then until now, and how did it impact storefront architecture and frame of mind of the streetscape for local and transient patrons?

There is no question that greater attention was paid to the design of our shops years back, rather than the mass produced cookie-cutter glass, stucco, aluminum and dropped ceiling era of today's businesses. Kudos to the few detail-oriented businesses owners that think "outside of the box" by paying attention to the overall historic character of the neighborhood, through the precise design of their storefronts and interiors. This bears a sense of permanence, and that the business was always there, so perhaps it will be here to stay.

On many instances, landmark-worthy apartment houses and commercial buildings co-exist with commercial spaces on their first story or in close proximity, and the relationship between the above characteristics is the very essence of what composes a more appealing and profitable neighborhood in the name of preservation, with historically-appropriate development and adaptively-reused establishments. Every neighborhood has an economic backbone, so let's take a look back at some businesses in Forest Hills depicted in ads published in the 1935 Gardens Varieties by The Gardens Players of Forest Hills, LI. Then decide whether we changed for the better or for worse in regard to detail and character (which is very evident in the ads & matchcovers)......











The Tudor-style Sutton Hall Apartments at 109-14 Ascan Ave had a legendary corner shop called Sutton Hall Pharmacy, which had a tin ceiling, terrazzo floors, and a much-admired feature by children & adults, the soda fountain! "Those were the days, my friend......" (sing along!)

The Holland House on Austin St remains one of Forest Hills' most exclusive addresses!

The southeast corner of Austin St & Continental Ave has a terra cotta-tiled, pitched roof building with tall windows, with wheat motifs on the facade for prosperity. Ever wonder what once occupied what now houses Boston Market & Aldo Shoes? The Corn Exchange Bank in the 1920s! It would be gratifying to see the paneling removed inside to reveal a grand arched ceiling, & the facade's tacky red and white paint stripped to reveal the original limestone and brick.

The West Side Tennis Club & Forest Hills Tennis Stadium had a number of shops & restaurants named after it. Afterall, Forest Hills: Tennis as Tennis: Forest Hills.

2 Continental Ave would be where the somber black glass office building designed by Cord Meyer is now. Forest Hills & Rego Park had its share of bowling alleys. Others were the well-known Hollywood Lanes on the north side of Queens Blvd at 67th Ave (now NY Sports Club), Cameo Bowling at the SW corner of Austin St & Continental Ave, a bowling alley adjacent to Ben's Deli in Rego Park, & another on 63rd Dr opposite PS 139 in Rego Park.






Want more? All ads in the Gardens Players flickr photoset can be accessed by visiting: 
http://www.flickr.com/photos/8095451@N08/sets/72157625503194037/

Enjoy the photoset for neighborhood matchcovers, which were once a great source of advertising and art:
http://www.flickr.com/photos/8095451@N08/sets/72157623162019991/

The Carlton Terrace was once a famed nightspot in the Art Deco style, which is now Key Food on the north side of Queens Blvd. Look for clues to a rich past, develop a discerning eye, & never take anything for granted!



This matchcover features many of the famous musicians that performed at the currently endangered world-renown Forest Hills Tennis Stadium, during one of several summer music festivals. With proper management, wouldn't it be ideal to give an architectural, tennis, & musical icon back to our neighborhood and boroughs?

The Lost Battalion Hall in Rego Park was once an establishment that issued war bonds in the 1940s. Note the humorous cartoon-inspired illustrations on many matchcovers around that time period.

Many Queens residents and those who moved elsewhere have memories of another famed Forest Hills restaurant & nightspot. It hosted numerous special occasions circa 1940s - 1970s.  The Stratton is now TD Bank on the south side of Queens Blvd, on the opposite corner of the Midway Theatre. Patrons once boasted about the Stratton on one corner, and the Carlton Terrace on the opposite corner, on the north side of Queens Blvd, which is now Key Food. These were the places to dine & entertain!



HAPPY TREASURE HUNTING!

Saturday, December 18, 2010

NY1 News Publicizes First Presbyterian Church of Newtown Restoration Fundraiser

The First Presbyterian Church of Newtown has a congregational history dating to 1652 & a brownstone edifice from 1895, but gained a new chapter of faith when it was featured on NY1 News. On December 16th, Rocco Vertuccio interviewed Church Historian Marjorie Melikian and Rego-Forest Preservation Council Chairman Michael Perlman, on their initiative to raise funding for the church's much-needed restoration. The NY1 segment, "First Presbyterian Church of Newtown Reaches Out To The Community" first aired on Dec 17th & will also be televised today and on Dec 19th:


http://www.ny1.com/content/130808/first-presbyterian-church-of-newtown-reaches-out-to-community

Some measures to boost funding for a restoration include holding periodic concerts with a free will offering, and nominating the site for status on the State & National Register of Historic Places, but the site's future and historic beauty relies on the public. Any donation would be much appreciated.

To help restore this site which has roots to 17th century Newtown, donations to can be sent by check to:

First Presbyterian Church of Newtown Building Fund
54-05 Seabury St, Elmhurst, NY 11373.
("Building Fund" must be noted on the check.)

Dec 10 Posting: Christmas Concert Fundraiser For Restoration, Photos, & The Church's Significance


A rare glimpse of rural Queens Boulevard with the First Presbyterian Church of Newtown & humble frame houses. The church's original huge steeple doubled the height of the building, and was sacrificed during its move in 1924, when Queens Boulevard was widened to its present width. ~ Courtesy of the Michael Perlman Postcard Collection.

Friday, December 10, 2010

12/17 Christmas Fundraiser Concert To Help Restore The Historic First Presbyterian Church of Newtown


The historic First Presbyterian Church of Newtown NEEDS YOUR HELP! All are invited to a Christmas Concert & Restoration Fundraiser on Friday, December 17th at 7:30 PM at the south side of Queens Blvd & 54th Ave in Elmhurst, near the Grand Ave subway entrance. For more information, contact Church Historian Marjorie Melikian at (718) 897-5668.

This church is endangered not by developers which have recently undermined the integrity of historic religious institutions, but is endangered since it is in need of some major repairs to its 1895 building, including weatherproofing, electrical work, roofing, refinishing, and the cleaning and repair of stained glass. Although there is no admission fee, a free will offering will be collected, to benefit the restoration and upgrades of one of Queens' greatest "Landmarks at heart!" Please help by spreading the word, and bringing your family and friends.

The concert is a joint venture of the First Presbyterian Church of Newtown choir with another choral group, known as the Harmonious Chorus. It will be directed by Victor Lui, and the organist is Kiyomi Kimura. Refreshments will be served afterwards. 

The First Presbyterian Church is a greatly intact Gothic brownstone masterpiece with a bell tower, has a 358 year-old congregation, and was an engineering marvel as the 5 million-pound church was moved 125 feet in the 1920s, to spare it from demolition during Queens Boulevard's widening.

At the conclusion of the concert, the church's old bell from 1788 will be rung. It was installed in their 4th  church building, erected in 1791, just after the American Revolution. It replaced their 3rd church, which was desecrated by British soldiers and demolished. The bell survived the destruction of that church by fire, and the moving of the present church a half block in the 1920s, which caused the loss of its original huge steeple. The bell has witnessed significant historic moments in Queens. The bell was originally in an edifice on a single-lane dirt road, with horses going by. The current church was built on a double-lane dirt road. Both the single and double lanes are now bustling Queens Blvd.

The congregation began in 1652, and is one of the oldest in New York City. Originally a community church, it became officially Presbyterian in 1715. It was founded in the wilderness (now Elmhurst) of the Dutch Colony of New Netherlands, and has survived war, invasion, and religious and political persecution. The bell and church are symbols of the lost history of Queens, and have withstood the test of time. Your help is most crucial towards preserving this historic site for future generations to cherish.

A rare and unique history of the First Presbyterian Church of Newtown, composed by Church Historian Marjorie Melikian of Rego Park, NY: http://www.fpcn.org/history/

Postcards and photo documentation by Michael Perlman, Chair of Rego-Forest Preservation Council & Queens VP of the Four Borough Neighborhood Preservation Alliance, is below and on flickr:
http://www.flickr.com/photos/8095451@N08/sets/72157605752409722/

Interior of the Gothic sanctuary towards the altar.

Looking out from the altar towards the balcony.

One of the church's many enriching stained glass works.

The 1895 First Presbyterian Church of Newtown is moved during the 1920s, and Queens Blvd is expanded to its current size today. The congregation and riggers worked diligently to spare the church from demolition, and this could potentially be the largest and heaviest building ever moved in New York!
A rare glimpse of rural Queens Boulevard with the First Presbyterian Church of Newtown & humble frame houses. The church's original huge steeple doubled the height of the building, and was sacrificed during the move. ~ Courtesy of the Michael Perlman Postcard Collection.

More stained glass beauty of the 19th century. They sure don't make 'em like they used to!

Spiritual scenes transcend from the artist's vision to reality.

An 1895 Gothic masterpiece is a one & only encounter on Queens Blvd! Visualize farmland with frame houses mere steps from this edifice 115 years ago.

John Goldsmith Payntar left $70,000 in his will for the new 1895 church building. "Payntar Memorial" is inscribed above the entranceway. Stained glass windows and Gothic ornamentation create an empowering entry, which is complemented by its hand-carved wood doors with intricate brass handles. These are a few of many authentic features which merit restoration, before they are lost forever.

A closer eye on the Gothic facade with stained glass overlooking Queens Blvd.

The charming 1931 limestone & brick Church House annex on Seabury St consists of recreational facilities, performance space, and classrooms. It is also in great need of restoration and upgrades.

Wednesday, December 8, 2010

Historic Blueprints & Promotional Booklets of Forest Hills & Rego Park Unveiled To The Public Eye!












As Chair of Rego-Forest Preservation Council & as Queens VP of the Four Borough Neighborhood Preservation Alliance, my goal is to digitize all blueprints, facade renderings, & promotional booklets of historic and distinctive Forest Hills and Rego Park apartment buildings, so they can be preserved for posterity, for the enjoyment of all generations. Some of these have not been revealed to the public eye for 70 years!

Our vision is for building residents, managements, landlords, and preservationists to work together, to ensure that Forest Hills and Rego Park sites roughly from 1906 - the 1960s will be restored and upgraded in a historically-sensitive manner, rather than altered insensitively or demolished, in order to make our community more beautiful, and help maintain and enhance property values.

The promotional booklets illustrate how no expense was spared in architectural detail, and the values of urban planning in regard to sensible development and plentiful green space, and also captures historical Queens events at the time of their development.

Let's take pride in where we live, and work cohesively to make it an even better community! Enjoy the collection, and please post your observations and share it with parties who may find it most beneficial:

1. Historic Blueprints & Promo Booklets for Forest Hills South:
http://www.flickr.com/photos/8095451@N08/collections/72157625422752583/

2. Historic Blueprints & Promo Booklets for Forest Hills: Austin St, Queens Blvd, & Vicinity:
http://www.flickr.com/photos/8095451@N08/collections/72157625540544154/

3. Historic Blueprints & Promo Booklets for Rego Park: Saunders St, 63rd Dr, Queens Blvd, & Vicinity:
http://www.flickr.com/photos/8095451@N08/collections/72157625548319210/

4. Historic Blueprints & Promo Booklets: Cord Meyer Section, Forest Hills:
http://www.flickr.com/photos/8095451@N08/collections/72157625422709563/

5. Historic Blueprints & Promo Booklets: Western Forest Hills & Eastern Rego Park:
http://www.flickr.com/photos/8095451@N08/collections/72157625422748551/

Digitizing the historic blueprints/promotional booklets is a work in progress, so stay tuned! They will always be accessible under the "Flickr Photo Collections" on the right-hand side of this blog, or accessible under Rego-Forest Preservation Council's collections on Flickr:
http://www.flickr.com/photos/8095451@N08/collections/

Wednesday, December 1, 2010

Happy Hanukkah From Rego-Forest Preservation Council!

Wishing the members of Rego-Forest Preservation Council, our community, and all families and friends abound, a HAPPY HANUKKAH, and a miraculous season & beyond!!!

For the meaning, significance, and how to celebrate Hanukkah, visit: http://judaism.about.com/od/holidays/a/hanukkah.htm

Now enjoy a rare historic postcard treasure from the Jewish Soldiers Welfare Committee, which dates to 1942, and depicts why it truly is the Festival of Lights in the face of hard times....


 Fast forwarding to 2010, if you like Taio Cruz' song "Dynamite," you will enjoy this humorous Hanukkah rendition, built upon a traditional foundation. It is called "Candlelight" by the Maccabeats:

http://www.youtube.com/watch?v=qSJCSR4MuhU