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Rego Park developers Henry Schloh & Charles Hausmann & co, circa mid 1920s, Courtesy of Bruce Powell |
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Rego Park homes, office, & stores to be erected circa mid 1920s, Courtesy of Bruce Powell |
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The building of Rego Park July 13, 1926, Courtesy of Bruce Powell |
A Real Good Community Turns 90 & Looks Ahead
By Michael Perlman of the Forest Hills Times/Queens Ledger
Rego Park is a “REal GOod” community to live in, and residents and history aficionados now have more reasons to learn why.
This
year marks the 90th anniversary of Rego Park. In 1923, the Rego
Construction Company, Inc. also known as the Real Good Construction
Company acquired land in Forest Hills West, and named Rego Park after
their advertising slogan, “REal GOod Homes.”
Their goal was to
develop and market the area. On October 14, 1923, the New York Times
announced that Rego Construction Co. was chartered for $75,000. The firm
consisted of President Henry L. Schloh and Secretary and Treasurer
Charles I. Hausmann, both of whom emigrated from Germany.
Schloh
and Hausmann came upon farmland which was settled in the 17th century
by Dutch and English farmers, who were followed by German and then
Chinese farmers, who sold their produce in Chinatown. The sole road was
Remsen’s Lane (now 63rd Drive), which was named after the Remsen family
farm.
On March 25, 1925, the New York Times published, “Work
will be started at once on the houses to be erected on the lots off
Queens Boulevard, while the property fronting this 200-foot highway will
be developed with modern, high-class apartment houses as soon as the
parking and paving are completed.”
With a Bank of Manhattan
Company loan, Rego Construction Company began developing 525 eight-room
one-family Colonial frame houses between 63rd Drive and Elliot Avenue,
which sold for about $7,500. Prospective buyers would call NEWtown 6432.
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Marion Court, 62-98 Saunders St developed by Rego Construction Co, Photo by Michael Perlman, March 2010 |
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Remo Hall, 61-40 Saunders St, Photo by Michael Perlman |
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Jupiter Court, 62-64 Saunders St developed by Rego Construction Co, Photo by Michael Perlman |
To complement the houses, the firm developed three apartment
houses, which 70 families each called home. They were the Tudor-style
Remo Hall at 61-40 Saunders Street (1927), followed by the Spanish
Mission-style Jupiter Court at 62-64 Saunders Street (1927), and the
Spanish Mission-style Marion Court at 62-98 Saunders Street (1929).
These
significant buildings by Architect Benjamin Braunstein survive mostly
intact. Architecturally, Marion Court boasts terra-cotta features
depicting animals, leaded glass depictions of castles, and a roof garden
where residents would recreate and keep cool come summer. For two to
four rooms at Remo Hall and Jupiter Court, rentals cost $46 and up.
“When
the Depression hit, my grandfather refused to go bankrupt, so a lot of
the money invested in his developments came from family and friends,”
said Bruce Powell, Schloh's grandson. “According to my mother, he didn’t
buy a new suit for 10 years, since he tried to keep everything afloat.”
The
children of Rego Park had their first public school, PS 139, in 1929.
Then on March 9, 1930, Schloh told the Times, “With the completion of
the Queens Boulevard subway now under construction, that section must
continue to gain in valuation and in development.”
That came
true, as other firms developed buildings along Saunders Street and
Queens Boulevard, such as the Saunders Gardens complex featuring a
private park, and the Oxford-Cambridge group. A model of urban planning
south of the Long Island Railroad is the early 1930s Rego Park
Crescents, named after alphabetical concentric semicircular roads. Tudor
rowhouses were built by Rodman & English, and freestanding homes
are also found.
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The Tudor and Arts & Crafts charm at the Rego Park Crescents, Photo by Michael Perlman |
The 1939 World’s Fair in Flushing Meadows added
to the need for residential development, such as the English-style
Queens Blvd Gardens apartment complex, where four out of six acres offer
lush gardens.
Commerce increased too, most notably with Art
Deco limestone-appointed shops lining 63rd Drive, which once housed
Woolworth and McCrory’s. Queens Boulevard shops included Bartons,
Hamburger Train, Evelyn’s Bake Shop, Scott’s Seafood, and the longtime
survivor Ben’s Best Delicatessen.
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Howard Johnson's at 95-25 Queens Blvd with the Trylon & Perisphere monuments of the 1939 World's Fair in the background |
“My favorite memory was when
all the kids in the neighborhood would go to Howard Johnson’s (1940) for
their birthday parties and get a free little white frosted cake,” said
Jackie Kilberg of Rego Park, who fondly recalled the long-demolished
Colonial mansion on Queens Boulevard, which was deemed the “Largest
Roadside Restaurant In The World.”
Nearby, Boulevard Tavern hosted receptions, big bands, and singer Patti Page, while Fairyland offered amusements for children.
In
1939, the WPA funded the recreational center, Lost Battalion Hall,
which honored the 77th Division of the U.S. Army for its WWI heroism. It
included a firing range and drill hall for the Queens Veterans of
Foreign Wars and the American Legion.
After the 1939 World’s
Fair, some major Mid-Century Modern planned developments followed with
Walden Terrace (1949) and Park City (1955), as well as Alexander’s
department store (1963).
Due to Rego Park’s architecture, urban
planning, social spaces, and accessibility, even celebrities called it
home. Some were composer Burt Bacharach, actor Eddie Bracken, comic
actor Sid Caesar, actress June Havoc, dancer Gypsy Rose Lee, 1945 Miss
America winner Bess Myerson, comedian Marty Ingels, and producer Fred
Silverman.
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Rego Park Jewish Center, 97-30 Queens Blvd, Photo by Michael Perlman |
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Rego Park Jewish Center's mosaic mural adorns its Art Deco facade with Old Testament scenes, Photo by Michael Perlman |
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Rego Park Jewish Center's prominence on Queens Blvd in the late 1940s |
“We have been a beacon for more than seven decades as
the largest spiritual, cultural, and recreational center, and a lifeline
for the Jewish community and other denominations,” said longtime
resident Ruth Loewenstein of Rego Park Jewish Center. “We congratulate
Rego Park on its 90th anniversary.”
The Bauhaus-style synagogue earned State & National Register of Historic Places status in 2009.
Ruth
Mueller is a congregant of Our Savior Lutheran Church (1931), a
charming wooden church on 63rd Drive. Mueller was born in 1922, and
witnessed Rego Park’s rural to urban transformation. She lived in a
frame house at 97-51 63rd Road, which had to be elevated to make the
land level.
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Our Saviour Lutheran Church, 92-14 63rd Drive, Photo by Michael Perlman |
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A charming early 1930s view of Our Saviour Lutheran Church |
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97-51 63 Rd with elevation, Courtesy of Ruth Mueller who born in 1922 in Rego Park. Park City now stands on this site. |
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Courtesy of Ruth Mueller |
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Courtesy of Ruth Mueller |
“My life has been a very full life, and I am
thankful I can remember all the history,” Mueller said. “I would see movies
at the (1939 World’s Fair-inspired) Trylon Theater and the Drake Theatre
(1935), go on a date with my husband and have butter crunch and
pistachio ice cream at Winther’s Confectionery on Woodhaven Boulevard,
swing on Weeping Willow trees, and walk five minutes to the new subway.”
“We’re
a long-standing member, and we want to not only be a part of Rego Park
history, but more and more a part of its heart and soul, and show simple
acts of love and kindness to our neighbors,” said Pastor Matthew
Popovits, a six-month Rego Park resident. “We have the world at our
fingertips, since the world is in Rego Park, with its ethnic diversity,
constant activity, and accessibility.”
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The "World of Tomorrow" (NYWF theme) was depicted at the Trylon Theater at 98-81 Queens Blvd, which gave joy to its patrons from 1939 - 1999. Today, it is unfortunate that only a smaller quantity of its 1939 World's Fair-inspired Art Deco design exists. In Rego Park, what will the "World of Tomorrow" bring? |
Today, Rego Park’s
commerce continues to boom with the 2010 development of Rego Center
featuring Century 21, Costco, and Dallas BBQ. Despite growth, it is
important to preserve Rego Park’s vast concentration of historic
architecture which grants a distinctive identity.
Dadras
Architects, a firm led by partners Robert Dadras and Victor Dadras,
participated in a Rego Park walking tour in 2012. They are the founders
of the Downtown Revitalization Group, a collaborative which specializes
in historic preservation, urban design, and adaptive re-use. They
discovered a unique and rare Art Deco presence along 63rd Drive.
“With
façade restoration work, the business district could be brought back to
life, so its historic architecture will be fully appreciated,” they
stated.
After touring residential Saunders Street, they
commented, “This is reminiscent to a European approach to urban living
in a garden community, and an excellent prototype of a design for New
York City’s future.”
Looking ahead, they stated, “the 90th
anniversary is a wonderful milestone, and it is our belief the Rego Park
community should take this opportunity to preserve and celebrate their
history as a vital part of their revitalization effort.”
More information about Dadras Architects & the Downtown Revitalization Group: http://www.dadrasarchitects.com/downtown.html
Rego Park photos courtesy of Michael Perlman & Rego-Forest Preservation Council: http://www.flickr.com/photos/8095451@N08/collections/72157617606028777/